DISCOVER LEMON LION

Lemon Lion is a strategic marketing consultancy built on 20+ years of experience across B2B and B2C markets.

 

We bring deep, real-world insight from global brands and diverse sectors, helping businesses sharpen their positioning, strengthen their go-to-market strategies, and unlock sustainable growth. Our approach blends bold thinking with practical execution — we don’t just advise, we partner with you to drive meaningful results.

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Founded by Eric Higgins, Lemon Lion reflects Eric’s passion for thoughtful, effective marketing. With a career spanning over two decades in senior marketing, data, and analytics leadership roles — including top strategic positions shaping digital transformation and performance frameworks — Eric brings both breadth and depth of expertise to every engagement. His experience guiding teams, refining brand narratives, and building customer-centric strategies means Lemon Lion delivers work with clarity, creativity, and impact.

 

At Lemon Lion, we believe every brand has a unique advantage — we help you find it, fuel it, and amplify it. Whether you’re a startup finding your footing or an established business refocusing your strategy, we’re here to make marketing feel smart, strategic, and genuinely effective.